iSelfie
Our Values

Five principles guide us from discovery to delivery of new AI technologies.

As we develop novel AI solutions, we face new ethical questions. Five principles guide us from discovery to delivery of new AI technologies.

It is a core element of who we are. It is our code.
We commit ourselves to adhering to stick to each principle of the code. 



This will ensure we deliver novel technologies with an ethical, sustainable impact on the lives of our customers.

By doing so we sustain a competitive moat.
We earn our right to exist.

Principle #01

Human @ the Core

We commit to developing technology with human benefit as the foremost priority.

Our processes will be designed to keep the human end-user at the center, from ideation to deployment.

We also commit to implementing review systems that uphold this principle — ensuring the human remains at the core of every decision.
Principle #02

Bias Avoidance

We commit to creating systems that treat all people equitably — no one is more equal than others.

Where AI predictions are made, we will continuously monitor for bias or inaccuracies during development and production.

We will proactively assess and improve our systems to minimize the impact of unintended bias in future
releases.
Principle #03

Trust by Design

We commit ourselves to respect and cherish the trust and data privacy of the end users by embedding it in the design process of our technology. Under no circumstances will we collect, store or share personally identifiable information of our users unless their informed, positive consent has been obtained.

We offer Privacy by Default, wherein we proactively embed privacy-protective measures into the design of our operations, building trust and avoiding any unauthorized uses of personally identifiable data.

We will continuously improve the explain-ability of our technology solutions making it easily understandable for end users to make an informed decision about trusting our solutions.
Principle #04

Ethical Use Case

We commit to ensuring our technology is used ethically. This includes:
  • Preventing misuse in sectors that promote politics, pornography, or harmful substances (e.g., alcohol, addictive products)
  • Refraining from exploiting legal grey areas where laws have yet to catch up with technology
  • Actively deploying our products in alignment with both legal and ethical standards
Principle #05

Risk Transparency

We commit to deploy and improve infrastructure that protects the security and integrity of both data and the systems processing it.

We will remain transparent, proactive, and collaborative when facing risks such as data breaches, misuse, or tampering. Should incidents occur, we will work alongside users to minimize its impact.